Examining the channel choice of experience-oriented customers in omni-channel retailing

von Zhao, WenYu
Veröffentlicht in International journal of information systems in the service sector (2020)

Immersive technology : a meta-analysis of augmented/virtual reality applications and their impact on tourism experience

von Fan, Xiaojun
Veröffentlicht in Tourism management (2022)

Adoption of augmented reality in online retailing and consumers' product attitude : a cognitive perspective

von Fan, Xiaojun
Veröffentlicht in Journal of retailing and consumer services (2020)