Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research

Veröffentlicht 2015

Exploring reflective learning during the extended consumption of life experiences

von Bosangit, Carmela
Veröffentlicht in Journal of business research (2016)

Cultural pluralism : uncovering consumption patterns in a multicultural environment

von Demangeot, Catherine
Veröffentlicht in Journal of marketing management (2012)

Social contagion of online and offline deviant behaviors and its value outcomes : the case of tourism ecosystems

von Plé, Loïc
Veröffentlicht in Journal of business research (2020)

Conceptualizing virtual communities as enablers of community-based entrepreneurship and resilience

von Sankaran, K.
Veröffentlicht in Journal of enterprising communities (2017)

On becoming a culturally plural consumer

von Sankaran, K.
Veröffentlicht in The journal of consumer marketing (2011)

Marketer acculturation to diversity needs : the case of modest fashion across two multicultural contexts

von Slater, Stephanie
Veröffentlicht in Journal of business research (2021)

Consumer perceptions of online shopping environments : a gestalt approach

von Demangeot, Catherine
Veröffentlicht in Psychology & marketing (2010)

Exploration and its manifestations in the context of online shopping

von Demangeot, Catherine
Veröffentlicht in Journal of marketing management (2010)

Engaging customers during a website visit : a model of website customer engagement

von Demangeot, Catherine
Veröffentlicht in International journal of retail & distribution management (2016)

Dynamiques d'activation, de partage et d'accumulation des connaissances au sein des communautés autonomes de consommateurs en ligne, aux niveaux individuel et collectif

von Demangeot, Catherine
Veröffentlicht in Recherche et applications en marketing (2019)

Practising conviviality : social uses of ethnic cuisine in an Asian multicultural environment

von Zafari, Katayoun
Veröffentlicht in The journal of consumer marketing (2015)

Reassessing positive dispositions for the consumption of products and services with different cultural meanings : a motivational perspective

von Galalae, Cristina
Veröffentlicht in Journal of business research (2020)

Dubai : a pictorial tour

Veröffentlicht 20001999

Consumer multiculturation : consequences of multicultural identification for brand knowledge

von Kipnis, Eva
Veröffentlicht in Brands (2015)

Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets

von Kipnis, Eva
Veröffentlicht in Journal of business research (2019)

Consumer mobility and well-being among changing places and shifting ethnicities

von Demangeot, Catherine
Veröffentlicht in Marketing theory (2015)

Branding beyond prejudice : navigating multicultural marketplaces for consumer well-being

Veröffentlicht in Journal of business research (2013)

Toward intercultural competency in multicultural marketplaces

Veröffentlicht in Journal of public policy & marketing (2013)

Constructing a bridge to multicultural marketplace well-being : a consumer-centered framework for marketer action

von Demangeot, Catherine
Veröffentlicht in Journal of business research (2019)