Direct-to-consumer advertising skepticism and the use and perceived usefulness of prescription drug information sources

von Delorme, Denise E.
Veröffentlicht in Health marketing quarterly (2009)

Scepticism towards DTC advertising : a comparative study of Korean and Caucasian Americans

von Huh, Jisu
Veröffentlicht in International journal of advertising (2012)

Seniors' perceptions of prescription drug information sources

von DeLorme, Denise E.
Veröffentlicht in International journal of pharmaceutical and healthcare marketing (2007)

Do consumers avoid watching over-the-counter drug advertisements? : an analysis of cognitive and affective factors that prompt advertising avoidance

von Huh, Jisu
Veröffentlicht in Journal of advertising research (2015)

The state of public research on over-the-counter drug advertising

Veröffentlicht in International journal of pharmaceutical and healthcare marketing (2010)

Do Korean-Americans view drug advertisements differently than non-Hispanic White Americans? : perceptions of direct-to-consumer media ; how useful is the information they convey?

Veröffentlicht in Journal of advertising research (2014)

Dietary supplement advertising in the US : a review and research agenda

Veröffentlicht in International journal of advertising (2012)