Destination discount : a sensible road for national brands?

von Deleersnyder, Barbara
Veröffentlicht in European journal of marketing (2012)

Business cycle research in marketing : a review and research agenda

von Dekimpe, Marnik G.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2018)

Innovation cloning : the introduction and performance of private label innovation copycats

von Braak, Anne M. ter
Veröffentlicht in Journal of retailing (2018)

The new regulator in town : the effect of walmart’s sustainability mandate on supplier shareholder value

von Gielens, Katrijn
Veröffentlicht in Journal of marketing (2018)

Weathering tight economic times : the sales evolution of consumer durables over the business cycle ; Report No. 04-109

Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2004)

How cannibalistic is the internet channel?

Veröffentlicht 2001

Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters

von Widdecke, Kai Arne
Veröffentlicht in International journal of research in marketing (2023)

Does private-label production by national-brand manufacturers create discounter goodwill?

Veröffentlicht in International journal of research in marketing (2013)

Win-win strategies at discount stores

Veröffentlicht in Journal of retailing and consumer services (2007)

The effect of business-cycle fluctuations on private-label share : what has marketing conduct got to do with it?

Veröffentlicht in Journal of marketing (2012)

Weathering tight economic times : the sales evolution of consumer durables over the business cycle

Veröffentlicht 2003

Win-win strategies at discount stores ; Report No. 06-109

Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2006)

The role of national culture in advertising's sensitivity to business cycles : an investigation across continents

Veröffentlicht in Journal of marketing research (2009)

The impact of business-cycle fluctuations on private-label share

Veröffentlicht 2005

New product success in the consumer packaged goods industry : a shopper marketing approach

von Lamey, Lien
Veröffentlicht in International journal of research in marketing (2018)