Linking supply chain management with mass customization capability

von Lee, Gensheng Jason
Veröffentlicht in International journal of physical distribution & logistics management (2011)

Programme-ad congruence : integrating advertising and entertainment

von Myers, Susan D.
Veröffentlicht in International journal of advertising (2014)

A resource-matching based view of sponsorship information processing

von Deitz, George D.
Veröffentlicht in Journal of current issues and research in advertising (2009)

Handbook on research in relationship marketing

Veröffentlicht 2015

Marketing

von Hunt, C. Shane
Veröffentlicht 2024

Antecedents and consequences of consumers' comparative value assessments across the relationship life cycle

von Hansen, John D.
Veröffentlicht in Journal of business research (2013)

Marketing

von Hunt, C. Shane
Veröffentlicht 2018

A strategic choice theory taxonomy of retailers’ strategic orientations

von Tokman, Mert
Veröffentlicht in Journal of marketing theory and practice (2016)

Understanding consumer response to sponsorship information : a resource-matching approach

von Deitz, George D.
Veröffentlicht in Psychology & marketing (2012)

Taxonomy of service-based loyalty program members

von Hansen, John D.
Veröffentlicht in The journal of services marketing (2010)

Professional selling

von Hunt, C. Shane
Veröffentlicht 2024

The benefits of sales force automation (SFA) : an empirical examination of SFA usage on relationship quality and performance

von Holloway, Betsy Bugg
Veröffentlicht in Journal of relationship marketing (2013)

An empirically derived taxonomy of manufacturer-retailer channel structures

von Tokman, Mert
Veröffentlicht in Journal of marketing channels (-2015)

Direct-to-consumer advertising : exposure, behavior, and policy implications

von Myers, Susan D.
Veröffentlicht in Journal of public policy & marketing (2011)

The role of corporate image for quality in the formation of attitudinal service loyalty

Veröffentlicht in Journal of service research (2013)

Marketing

von Hunt, C. Shane
Veröffentlicht 2021

Marketing : [because everyone is a marketer]

von Hunt, C. Shane
Veröffentlicht 2024

Correlates of customer loyalty to financial institutions : a case study

Veröffentlicht in The journal of consumer marketing (2014)

Sponsorship and shareholder value : a re-examination and extension

von Deitz, George D.
Veröffentlicht in Journal of business research (2013)

The effects of organizational and personal resources on stress, engagement, and job outcomes

von Karatepe, Osman M.
Veröffentlicht in International journal of hospitality management (2018)