Contribution of cultural similarity to foreign products negotiation

von Debabi, Mohsen
Veröffentlicht in Cross cultural management (2010)

Brand personality and emotional attitudes : the case of mobile telephone operators

von Klabi, Fethi
Veröffentlicht in Journal of global marketing (2011)

Electronic word of mouth : definitions and concepts

von Tabbane, Rym Srarfi
Veröffentlicht in Capturing, analyzing, and managing word-of-mouth in the digital marketplace (2016)