Evaluation of customer's mall preferences in India using fuzzy AHP approach

von Deb, Madhurima
Veröffentlicht in Journal of advances in management research (2012)

An integrated framework to serve the bottom of pyramid

von Deb, Madhurima
Veröffentlicht in International journal of business and globalisation (2013)

A strategic analysis of the various reforms of Khadi and Village Industries Commission : case-based approach

von Deb, Madhurima
Veröffentlicht in International journal of business and globalisation (2014)

A study on the factors governing retailer-customer long-term relationship

von Deb, Madhurima
Veröffentlicht in International journal of commerce and management (2014)

Cause related marketing and customer skepticism : a study of situational and psychological skepticism

von Amawate, Vibhas
Veröffentlicht in Theoretical economics letters (2019)

Significance of trust and loyalty during financial crisis: a study on customer behavior of Indian banks

von Deb, Madhurima
Veröffentlicht in South Asian journal of management (2010)

Impact of culture on religiosity, cosmopolitanism and ethnocentrism

von Deb, Madhurima
Veröffentlicht in Asia Pacific journal of marketing and logistics (2016)

Determinants of word of mouth intention for a World Heritage Site : the case of the Sun Temple in India

von Deb, Madhurima
Veröffentlicht in Journal of destination marketing & management (2021)

An empirical examination of customers' adoption of m-banking in India

von Deb, Madhurima
Veröffentlicht in Marketing intelligence & planning (2014)

Impact of firm's reputation and ethnocentrism on attitude towards foreign products

von Deb, Madhurima
Veröffentlicht in Marketing intelligence & planning (2014)

Knowledge management through technology : exploring extant research using nVivo

von Sharma, Vinay Kumar
Veröffentlicht in Theoretical economics letters (2019)

Assessing the ethnocentric tendencies of different age-cohorts in an emerging market

von Deb, Madhurima
Veröffentlicht in Journal of Indian business research (2012)

Branding dilemma and global expansion : the case of Caliber Technologies

von Gumparthi, Vivek Pani
Veröffentlicht in South Asian journal of management (2019)

Evaluation of retail service quality using analytic hierarchy process

von Deb, Madhurima
Veröffentlicht in International journal of retail & distribution management (2014)

Cause-related marketing and its impact on buying intention

von Amawate, Vibhas
Veröffentlicht in Theoretical economics letters (2019)

Sustainable practices, mindfulness, tranquility, and well-being : a mixed-method approach

von Deb, Madhurima
Veröffentlicht in Journal of destination marketing & management (2023)