Making theory and practice in subsistence markets : an analytic autorthnography of MASAZI in Accra, Ghana

von DeBerry-Spence, Benet́
Veröffentlicht in Journal of business research (2010)

Consumer creations of product meaning in the context of African-style clothing

von DeBerry-Spence, Benét
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2008)

African microentrepreneurship : the reality of everyday challenges

von DeBerry-Spence, Benet
Veröffentlicht in Journal of business research (2012)

Consumer valorization strategies in traumatic extraordinary experiences

von Torres, Lez Trujillo
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2019)

Market development in the African context

von DeBerry-Spence, Benét
Veröffentlicht in Marketing management (2012)

Toward marketplace diversity : a multimeasure, multidimensional study of the Journal of Public Policy & Marketing

Veröffentlicht in Journal of public policy & marketing (2013)

Narratives of technology consumption in the face of marketplace discrimination

von Ekpo, Akon E.
Veröffentlicht in Marketing letters (2018)

The discourse of marketing and development : towards "critical transformative marketing research"

Veröffentlicht in Journal of marketing management (2014)

Developing markets? : understanding the role of markets and development at the intersection of macromarketing and Transformative Consumer Research (TCR)

Veröffentlicht in Journal of macromarketing (2015)