Discerning benefits through visual thmatic analysis

von Ponnam, Abhilash
Veröffentlicht in The journal of product & brand management (2013)

"Can you do something about the price?" : exploring the Indian deal and bargaining-prone customer

von Dawra, Jagrook
Veröffentlicht in The journal of consumer marketing (2015)

The posh, the paradoxical and the phony : are there individual differences between consumers of luxury, masstige and counterfeit brands?

von Katyal, Kanupriya
Veröffentlicht in Journal of business research (2022)

Evaluating Aaker's sources of brank equity and the mediating role of brand image

von Gill, Manpreet Singh
Veröffentlicht in Journal of targeting, measurement and analysis for marketing (2010)

Perturbation model for a product of joint consumption

von Dawra, Jagrook
Veröffentlicht in Journal of targeting, measurement and analysis for marketing (2012)

Fostering a motivational perspective of customer-based brand equity

von Ponnam, Abhilash
Veröffentlicht in The marketing review (2015)

The impact of range extension on the attraction effect

von Padamwar, Pravesh Kumar
Veröffentlicht in Journal of business research (2021)

Deliberation does not make the attraction effect disappear : the role of induced cognitive reflection

von Padamwar, Pravesh Kumar
Veröffentlicht in Journal of business research (2023)

Range effect on extremeness aversion

von Padamwar, Pravesh Kumar
Veröffentlicht in Indian Institute of Management Calcutta Decision (2018)