When marketing is strategy

von Dawar, Niraj
Veröffentlicht in Harvard business review (2013)

Tilt : shifting your strategy from products to customers

von Dawar, Niraj
Veröffentlicht 2013

"Extendibility of umbrella brands"

von Dawar, Niraj
Veröffentlicht 1993

Wenn Marketing zur Strategie wird

von Dawar, Niraj
Veröffentlicht in Harvard-Business-Manager (2014)

Marketing im Zeitalter von Alexa

von Dawar, Niraj
Veröffentlicht in Harvard-Business-Manager (2018)

Brand extension : a theory-based categorization approach

von Dawar, Niraj
Veröffentlicht 1992

The epistomological role of metaphor in consumer research

von Dawar, Niraj
Veröffentlicht 1993

Brand crises : the roles of brand familiarity and crisis relevance in determining the impact on brand evaluations

von Dawar, Niraj
Veröffentlicht in Journal of business research (2009)

Is your business model ready to drill into the core of the diamond?

von Dawar, Niraj
Veröffentlicht in Global strategies for emerging Asia (2012)

Rebuilding the relationship between manufacturers and retailers

von Dawar, Niraj
Veröffentlicht in Massachusetts Institute of Technology MIT sloan management review (2012)

Rethinking marketing programs for emerging markets

von Chattopadhyay, Amitava
Veröffentlicht 2000

Competing with giants: survival strategies for local companies in emerging markets

von Dawar, Niraj
Veröffentlicht in International marketing ; Vol. VI (2006)

Marketing universals : consumers' use of brand name, price, physical appearance, and retailer reputation as signals of product quality

von Dawar, Niraj
Veröffentlicht in International marketing ; Vol. I (2006)

Attributions of blame following a product-harm crisis depend on consumers’ attachment styles

von Whelan, Jodie
Veröffentlicht in Marketing letters (2016)

Competing with giants : survival strategies for local companies in emerging markets

von Dawar, Niray
Veröffentlicht in World view (2000)

A better way to map brand strategy

von Dawar, Niraj
Veröffentlicht in Harvard business review (2015)

Determining the order and direction of multiple brand extensions

von Dawar, Niraj
Veröffentlicht 1992

Cultural universals in marketing : a study of consumers use of brand name, price, physical appearance and retailer reputation as signals of product quality

von Dawar, Niraj
Veröffentlicht 1992

Marketing in the age of Alexa : aI assistants will transform how companies and customers connect

von Dawar, Niraj
Veröffentlicht in Harvard business review (-2018)

Marketing universals : consumers' use of brand name, price, physical appearance, and retailer reputation as signals of product quality

von Dawar, Niraj
Veröffentlicht in Brands and brand management ; Vol. 2: Measuring and managing brands (2009)