Need for cognition : understanding the influence of individual differences on virtual product experiences

von Daugherty, Terry
Veröffentlicht in International journal of internet marketing and advertising (2009)

Advertising versus product placements : how consumers assess the value of each

von Gangadharbatla, Harsha
Veröffentlicht in Journal of current issues and research in advertising (2013)

eWOM and the importance of capturing consumer attention within social media

von Daugherty, Terry
Veröffentlicht in Journal of marketing communications (2014)

A systematic analysis of interactive advertising research through a paradigm funnel

von Daugherty, Terry
Veröffentlicht in Digital advertising (2017)

eWOM and the importance of capturing consumer attention within social media

von Daugherty, Terry
Veröffentlicht in Word of mouth and social media (2014)

Does customization impact advertising effectiveness? : an exploratory study of consumer perceptions of advertising in customized online environments

von Bright, Laura F.
Veröffentlicht in Journal of marketing communications (2012)

Past, current, and future trends in mass communication research

von Eastin, Matthew S.
Veröffentlicht in Marketing communication (2005)

Third-person effect comparison between US and Chinese social networking website users : implications for online marketing and word-of-mouth communication

von Zhang, Jie Jennifer
Veröffentlicht in International journal of electronic marketing and retailing (2010)

Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention : the mediating role of presence

von Li, Hairong
Veröffentlicht in Advertising, promotion, and new media (2015)

eCRM : understanding Internet confidence and the implications for customer relationship management

von Daugherty, Terry
Veröffentlicht in Advances in electronic marketing (2005)

Consumer learning and the effects of virtual experience relative to indirect and direct product experience

von Daugherty, Terry
Veröffentlicht in Psychology & marketing (2008)

Research in reverse : ad testing using an inductive consumer neuroscience approach

von Daugherty, Terry
Veröffentlicht in Journal of business research (2016)

Impact of internet self-efficacy on e-service brands

von Daugherty, Terry
Veröffentlicht in Contemporary research in e-branding (2009)

eMarketing : digital marketing strategy

von Frost, Raymond
Veröffentlicht 2023

Handbook of research on digital media and advertising : user generated content consumption

Veröffentlicht 2011