Disease awareness advertising (DAA) in emerging economy : a comparison between views of consumers and pharmaceutical professionals

von Banerjee, Saikat
Veröffentlicht in Health marketing quarterly (-2018)

Effectiveness of disease awareness advertising in emerging economy : views of health care professionals of India

von Banerjee, Saikat
Veröffentlicht in Journal of medical marketing (2013)

Effectiveness of e-detailing as an innovative pharmaceutical marketing tool in emerging economies : views of health care professionals of India

von Banerjee, Saikat
Veröffentlicht in Journal of medical marketing (2011)

Factors influencing scope and acceptability of E-detailing and a pharmaceutical marketing communication tool in emerging economies like India : views of the company personnel

von Banerjee, Saikat
Veröffentlicht in International journal of pharmaceutical and healthcare marketing (2011)