"I'd like to be that attractive, but at least I'm smart" : how exposure to ideal advertising models motivates improved decision-making

von Sobol, Kamila
Veröffentlicht in Journal of consumer psychology (2014)

The optimistic trust effect : use of belief in a just world to cope with decision-generated threat

von Wilson, Andrew E.
Veröffentlicht in Journal of consumer research (2012)

Great expectations and broken promises : misleading claims, product failure, expectancy disconfirmation and consumer distrust

von Darke, Peter R.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2010)

The rules of exchange : the role of an exchange surplus in producing the endowment effect

von Ashworth, Laurence
Veröffentlicht in Organizational behavior and human decision processes (2019)

Consumer (dis)trust online

von Darke, Peter R.
Veröffentlicht in The Routledge companion to digital consumption (2013)

Damage from corrective advertising : causes and cures

von Darke, Peter R.
Veröffentlicht in Journal of marketing (2008)

Consumer trust in multiple channels : new evidence and directions for future research

Veröffentlicht in Brick & mortar shopping in the 21st century (2008)

Felling close from afar : the role of psychological distance in offsetting distrust in unfamiliar online retailers

von Darke, Peter R.
Veröffentlicht in Journal of retailing (2016)

Conveying trustworthiness to online consumers : reactions to consensus, physical store presence, brand familiarity, and generalized suspicion

Veröffentlicht in Journal of retailing (2010)