Making the brand appealing : advertising strategies and consumers' attitude towards UK retail bank brands

von Mogaji, Emmanuel
Veröffentlicht in The journal of product & brand management (2017)

Online behaviour of luxury fashion brand advocates

von Parrott, Guy
Veröffentlicht in Journal of fashion marketing and management (2015)

Cultural perspectives on advertising perceptions and brand trustworthiness

Veröffentlicht in Analyzing the cultural diversity of consumers in the global marketplace (2015)