Global brands in emerging markets : the cultural antecedents of global brand preference

von Dalmoro, Marlon
Veröffentlicht in The journal of brand management (2015)

Drug prescription practices in Brazil : a structural equation model

Veröffentlicht in International journal of pharmaceutical and healthcare marketing (2011)

Online games : consuming, experiencing and interacting in virtual worlds

von Fleck, João Pedro dos Santos
Veröffentlicht in The Routledge companion to digital consumption (2013)

More bodily motor action, less visual attention : how supermarket stimuli and consumer-related factors influence gaze behavior

von Ladeira, Wagner Junior
Veröffentlicht in Journal of retailing and consumer services (2021)

Seriously engaged consumers : navigating between work and play in online brand communities

von Almeida, Stefânia Ordovás de
Veröffentlicht in Journal of interactive marketing (2018)

Isolation in globalizing academic fields : a collaborative autoethnography of early career researchers

von Belkhir, Meriam
Veröffentlicht in Academy of Management Academy of Management learning & education (2019)