I servizi all'internazionalizzazione : una rassegna della letteratura

von Dalli, Daniele
Veröffentlicht in Commercio (1994)

Servizi di supporto all'export : selettività degli interventi e progettazione ad hoc

von Dalli, Daniele
Veröffentlicht in Economia e politica industriale (1994)

Gift-giving, sharing and commodity exchange at Bookcrossing.com : new insights form a qualitative analysis

von Corciolani, Matteo
Veröffentlicht in Management decision (2014)

Collective forms of resistance : the transformative power of moderate communities : evidence from the BookCrossing case

von Dalli, Daniele
Veröffentlicht in International journal of market research (2008)

The linking value in experiential marketing: acknowledging the role of working consumers

von Cova, Bernard
Veröffentlicht in The SAGE handbook of marketing theory (2010)

Working consumers : the next step in marketing theory?

von Cova, Bernard
Veröffentlicht in Marketing theory (2009)

Mediterranean shoes conquer the world : global branding from local resources ; the Camper case

von Dalli, Daniele
Veröffentlicht in Marketing management (2012)

Theory of value co-creation : a systematic literature review

von Galvagno, Marco
Veröffentlicht in Managing service quality (2014)

Emotions that drive consumers away from brands : measuring negative emotions toward brands and their behavioral effects

von Romani, Simona
Veröffentlicht in International journal of research in marketing (2012)

Critical perspectives on consumers' role as "producers" : broadening the debate on value co-creation in marketing processes

von Cova, Bernard
Veröffentlicht in Marketing theory (2011)

Mediterranean marketing and southern thinking : retrospects and prospects

von Carù, Antonella
Veröffentlicht in Journal of consumer behaviour (2014)

Ethical consumption and new business models in the food industry : evidence from the Eataly case

von Sebastiani, Roberta
Veröffentlicht in Journal of business ethics (2013)

New product development during the last ten years : the ongoing debate and future avenues

von Marzi, Giacomo
Veröffentlicht in Institute of Electrical and Electronics Engineers IEEE transactions on engineering management (2021)

Do consumers care about CSR in their online reviews? : an empirical analysis

von D'Acunto, David
Veröffentlicht in International journal of hospitality management (2020)

Non-western contexts : the invisible half

Veröffentlicht in Marketing theory (2012)