Cracking the digital code : a study of Indian car market

von Dahiya, Rekha
Veröffentlicht in Icfai University Press (Hyderabad) The IUP journal of marketing management (2015)

Investigating Indian car buyers' decision to use digital marketing communication : an empirical application of decomposed TPB

von Dahiya, Rekha
Veröffentlicht in Vision (2017)

A research paper on digital marketing communication and consumer buying decision process : an empirical study in the Indian passenger car market

von Dahiya, Rekha
Veröffentlicht in Journal of global marketing (2018)