The impact of unit cost reductions on gross profit : increasing or decreasing returns?

von Dahan, Ely
Veröffentlicht in Indian Institute of Management Bangalore IIMB management review (2011)

Product development - managing a dispersed process

von Dahan, Ely
Veröffentlicht in Handbook of marketing (2006)

New product development 2.0 : preference markets - how scalable securities markets identify winning products concepts and attributes

von Dahan, Ely
Veröffentlicht in The journal of product innovation management (2010)

Preference markets in new product development

von Dahan, Ely
Veröffentlicht in GfK-Nürnberg e.V. GfK marketing intelligence review. [Englische Ausgabe] (2011)

Lowest cost may not lower total cost : using "spackling" to smooth mass-customized production

von Cattani, Kyle D.
Veröffentlicht in Production and operations management (2010)

Beyond conjoint analysis : advances in preference measurement

Veröffentlicht in Marketing letters (2008)

Securities trading of concepts (STOC)

Veröffentlicht in Journal of marketing research (2011)