A thematic exploration of strong emotional appeals based on evolutionary psychology

von D'Hooge, Serena C.
Veröffentlicht in ICORIA (Veranstaltung : 18. : 2019 : Krems an der Donau) Designing and communicating experience (2021)

Direct evaluative conditioning in brand placement : the impact of scene valence and prominence on brand placement repetition effects

von D'Hooge, Serena C.
Veröffentlicht in Journal of consumer behaviour (-2017)