Latin American retail : where modernity blends with tradition

von D'Andrea, Guillermo
Veröffentlicht in The international review of retail, distribution and consumer research (2010)

Cases in strategic marketing management : business strategies in Latin America

von D'Andrea, Guillermo J.
Veröffentlicht 2001

Let emerging market customers be your teachers

von D'Andrea, Guillermo
Veröffentlicht in Harvard business review (2010)

Innovation platforms for emerging consumers: spinning the wheel of retailing in Latin America

Veröffentlicht in International marketing (2011)

Spinning the wheel of retailing in Latin America : innovation platforms for emerging consumers

Veröffentlicht in International studies of management and organization (2010)

Innovación Latina : estrategias innovadoras para los consumidores emergentes de América Latina

von D' Andrea, Guillermo
Veröffentlicht 2012

Beating the paradoxes of emerging markets : strategies for reaching the consumers at the bottom of the pyramid

von Andrea, Guillermo J. d'
Veröffentlicht in Can Latin American firms compete? (2007)