The beauty of boundaries : when and why we seek structure in consumption

von Cutright, Keisha M.
Veröffentlicht in Journal of consumer research (2012)

Doing it the hard way : how low control drives preferences for high-effort products and services

von Cutright, Keisha M.
Veröffentlicht in Journal of consumer research (2014)

In God's hands : how reminders of god dampen the effectiveness of fear appeals

von Wu, Eugenia C.
Veröffentlicht in Journal of marketing research (2018)

We are what we buy?

von Cutright, Keisha M.
Veröffentlicht in The Routledge companion to identity and consumption (2013)

How asking “who am I?” affects what consumers buy : the influence of self-discovery on consumption

von Wu, Eugenia C.
Veröffentlicht in Journal of marketing research (2011)

Putting brands in their place : how a lack of control keeps brands contained

von Cutright, Keisha M.
Veröffentlicht in Journal of marketing research (2013)

Brands : the opiate of the nonreligious masses?

Veröffentlicht in Marketing science (2011)

Distinctively different : exposure to multiple brands in low-elaboration settings

Veröffentlicht in Journal of consumer research (2014)

When your world must be defended : choosing products to justify the system

Veröffentlicht in Journal of consumer research (2011)

Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019

Veröffentlicht 2019