Corporate social responsibility communications: image and identification with the company as antecedents of consumer behavior

von Currás-Pérez, Rafael
Veröffentlicht in International review on public and nonprofit marketing (2008)

Effects of dissatisfaction in tourist services : the role of anger and regret

von Sánchez, Isabel
Veröffentlicht in Tourism management (2011)

Antecedents and consequences of consumer commitment in traditional and low-cost airlines

von Curras-Perez, Rafael
Veröffentlicht in Journal of travel and tourism marketing (-2016)

Finding the link between CSR initiatives and consumers : the role of benefits and consumer-company identification

von Bigné Alcañiz, J. Enrique
Veröffentlicht in Handbook of research on marketing and corporate social responsibility (2016)

Events and networking in tourism marketing destinations : the America's Cup case study

von Gnoth, Juergen
Veröffentlicht in Globalism and regional economy (2014)

The role of emotions and conflicting online reviews on consumers' purchase intentions

von Ruiz Mafé, Carla
Veröffentlicht in Journal of business research (2018)

Consecuencias de la insatisfacción del consumidor : un estudio en servicios hoteleros y de restauración : an application to hotels and restaurants = Consequences of consumer diss...

von Bigné Alcañiz, J. Enrique
Veröffentlicht in Universia business review (2010)

Destination appeal through digitalized comments

von Bigné Alcañiz, J. Enrique
Veröffentlicht in Journal of business research (2019)

Do customer orientation strategies drive an excellent customer experience? : the case of Abu Khader Automotive

von Hashem, Mohamad Kamal
Veröffentlicht in Marketing innovation strategies and consumer behavior (2024)

What motivates consumers to teleshopping? : the impact of TV personality and audience interaction

von Currás-Péréz, Rafael
Veröffentlicht in Marketing intelligence & planning (2011)

Explaining consumer acceptance of mobile competitions and prize draws

von Currás-Pérez, Rafael
Veröffentlicht in International journal of internet marketing and advertising (2011)

Online information quality as determinant of perceived risk reduction in e-commerce : an application to apparel virtual stores

von Aldás-Manzano, Joaquín
Veröffentlicht in International journal of internet marketing and advertising (2011)

Epistemological evolution of corporate social responsibility in marketing

von Bigné Alcañiz, J. Enrique
Veröffentlicht in International review on public and nonprofit marketing (2009)

Dual nature of cause-brand fit : influence on corporate social responsibility consumer perception

von Bigné Alcañiz, J. Enrique
Veröffentlicht in European journal of marketing (2012)

The role of self-definitional principles in consumer identification with a socially responsible company

von Currás-Pérez, Rafael
Veröffentlicht in Journal of business ethics (2009)

Alliances between brands and social causes : the influence of company credibility on social responsibility image

von Bigné Alcañiz, J. Enrique
Veröffentlicht in Journal of business ethics (2010)

Factors contributing brand attitude in advergames : entertainment and irritation

Veröffentlicht in The journal of brand management (2013)

The role of parasocial interaction and teleparticipation on teleshopping behaviour

Veröffentlicht in Breaking new ground in theory and practice (2011)

Cause-related marketing influence on consumer responses : the moderating effect of cause-brand fit

Veröffentlicht in Journal of marketing communications (2012)

A scale for measuring consumer perceptions of corporate social responsibility following the sustainable development paradigm

von Alvarado-Herrera, Alejandro
Veröffentlicht in Journal of business ethics (2017)