Portfolio dynamics and alliance termination : the contingent role of resource dissimilarity

von Cui, Anna Shaojie
Veröffentlicht in Journal of marketing (2013)

The impact of customer involvement on new product development : contingent and substitutive effects

von Cui, Anna Shaojie
Veröffentlicht in The journal of product innovation management (2017)

Utilizing customer knowledge in innovation : antecedents and impact of customer involvement on new product performance

von Cui, Anna Shaojie
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2016)

Alliance portfolio resource diversity and firm innovation

von Cui, Anna Shaojie
Veröffentlicht in Journal of marketing (2012)

Market uncertainty and dynamic new product launch strategies : a system dynamics model

von Cui, Anna Shaojie
Veröffentlicht in Institute of Electrical and Electronics Engineers IEEE transactions on engineering management (2011)

Balancing market exploration and market exploitation in product innovation : a contingency perspective

von Zhang, Haisu
Veröffentlicht in International journal of research in marketing (2015)

Termination of related and unrelated joint ventures : a contingency approach

von Cui, Anna Shaojie
Veröffentlicht in Journal of business research (2012)

The learning zone in new product development

von Cui, Anna Shaojie
Veröffentlicht in Institute of Electrical and Electronics Engineers IEEE transactions on engineering management (2014)

Strategic change and termination of interfirm partnerships

von Cui, Anna Shaojie
Veröffentlicht in Strategic management journal (2011)

Advancing multilevel alliance research : rejoinder to commentary on Cui and Kumar (2012) and future directions

von Cui, Anna Shaojie
Veröffentlicht in Journal of business research (2013)

What determines joint venture termination? : a commentary essay

von Nielsen, Bo Bernhard
Veröffentlicht in Journal of business research (2012)

The influence of market and cultural environment factors on technology transfer between foreign MNCs and local subsidiaries : a Croatian illustration

Veröffentlicht in Journal of world business (2006)

Co-production of prolonged, complex, and negative services : an examination of medication adherence in chronically ill individuals

Veröffentlicht in Journal of service research (2015)

Chronic illness medication compliance : a liminal and contextual consumer journey

von Nakata, Cheryl
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2019)