The role of approach-avoidance asymmetries in motivated belief formation and change

von Kardes, Frank R.
Veröffentlicht in The why of consumption (2005)

Positive affectivity as a predictor of consumers' propensity to be brand loyal

von Pulligadda, Sanjay
Veröffentlicht in The journal of brand management (2016)

Consumer behavior

von Kardes, Frank R.
Veröffentlicht 2015

Using implementation intensions to increase new product consumption : a field experiment

von Kardes, Frank R.
Veröffentlicht in Applying social cognition to consumer-focused strategy (2005)

Effects of accuracy motivation and need to evaluate on mode of attitude formation and attitude-behavior consistency

von Cronley, Maria L.
Veröffentlicht in Journal of consumer psychology (2010)

Funding implications of social enterprise : the role of mission consistency, entrepreneurial competence, and attitude toward social enterprise on donor behavior

von Smith, Brett R.
Veröffentlicht in Journal of public policy & marketing (2012)

Consumer behavior

von Kardes, Frank R.
Veröffentlicht 2011

Improving the predictive power of consumer research by measuring naturally occurring judgments

Veröffentlicht in Cracking the code (2012)

Consumer inference

Veröffentlicht in Handbook of consumer psychology (2008)

On assuaging positive bias in environmental value elicitation

Veröffentlicht in Journal of economic psychology (2009)

Resistance to electronic word of mouth as a function of the message source and context

von Powell Mantel, Susan
Veröffentlicht in Consumer psychology in a social media world (2016)

The effect of message credibility, need for cognitive closure, and information sufficiency on thought-induced attitude change

von Pfeiffer, Bruce E.
Veröffentlicht in Marketing letters (2019)