Special issue: Digital and social media marketing in business education : implications for the marketing curriculum

Veröffentlicht 2015

Special issue: Strategic marketing in a changing world

Veröffentlicht 2012

Special issue: Digital and social media marketing in business education : implications for student engagement

Veröffentlicht 2015

Go-to-market strategies for women entrepreneurs : creating and exploring success

Veröffentlicht 2019

Strategic management in Latin America

von Donoso, Patricio
Veröffentlicht in Journal of business research (2008)

Building a capable organization : the eight levers of strategy implementation

von Crittenden, Victoria Lynn
Veröffentlicht in Business horizons (2008)

Direct selling : the power of women helping women

von Crittenden, Victoria Lynn
Veröffentlicht in Go-to-market strategies for women entrepreneurs (2019)

Exploring customer orientation as a marketing strategy of Mexican-American entrepreneurs

von Peterson, Robert A.
Veröffentlicht in Journal of business research (2020)

The AMS review : year 2

von Crittenden, Victoria Lynn
Veröffentlicht in Academy of Marketing Science AMS review (2012)

Scientific progress in marketing

von Crittenden, Victoria Lynn
Veröffentlicht in Academy of Marketing Science AMS review (2013)

Guiest editors' perspective: Strategic marketing in a changing world

von Crittenden, Victoria Lynn
Veröffentlicht in Business horizons (2012)

Editorial: The AMS review

von Crittenden, Victoria Lynn
Veröffentlicht in Academy of Marketing Science AMS review (2011)

Ruminations about making a theoretical contribution

von Crittenden, Victoria Lynn
Veröffentlicht in Academy of Marketing Science AMS review (2011)

Managing marketing implementation

von Bonoma, Thomas V.
Veröffentlicht in Marketing strategy ; Vol. 5: Marketing strategy organization and implementation (2009)

The misplaced controversy about internal consumption : not just a direct selling phenomenon

von Crittenden, Victoria Lynn
Veröffentlicht in Business horizons (2015)

Digital and social media marketing in business education : implications for the marketing curriculum

von Crittenden, Victoria Lynn
Veröffentlicht in Journal of marketing education (2015)

Marketing orientation in commodity marketing : the necessary link between marketing and production

von Crittenden, Victoria Lynn
Veröffentlicht in Commodity Marketing (2014)

Strategic marketing in an international marketplace

Veröffentlicht 2016

Teaching and learning disrupted : isomorphic change

von Crittenden, Victoria Lynn
Veröffentlicht in Journal of research in interactive marketing (2016)

Strategic management in emerging economies : a research agenda

von Crittenden, Victoria Lynn
Veröffentlicht in Organizations and markets in emerging economies (2010)