Managing customer complaints : the case of Imperial Orchid Hotels in Thailand

von Singh, Jaywant
Veröffentlicht in Services marketing cases in emerging markets (2017)

Customer responses to service failure and recovery experiences

von Singh, Jaywant
Veröffentlicht in Boundary spanning elements and the marketing function in organizations (2015)

Brands and consumers : a research overview

von Singh, Jaywant
Veröffentlicht 2023

Service guarantee as a recovery strategy : the impact of guarantee terms on perceived justice and firm motives

von Crisafulli, Benedetta
Veröffentlicht in Journal of service management (2016)

Managing online service recovery : procedures, justice and customer satisfaction

von Singh, Jaywant
Veröffentlicht in Journal of service theory and practice (2016)

Emotions and consumers' adoption of innovations : an integrative review and research agenda

von Valor, Carmen
Veröffentlicht in Technological forecasting & social change (2022)

Too good to be true? : boundary conditions to the use of downward social comparisons in service recovery

von Antonetti, Paolo
Veröffentlicht in Journal of service research (2018)

Joining hands for the greater good : examining social innovation launch strategies in B2B settings

von Crisafulli, Benedetta
Veröffentlicht in Industrial marketing management (2020)

Competence is power : how digital influencers impact buying decisions in B2B markets

von Crisafulli, Benedetta
Veröffentlicht in Industrial marketing management (2022)

How Intensity of cause-related marketing guilt appeals influences consumers : the roles of company motive and consumer identification with the brand

von Singh, Jaywant
Veröffentlicht in Journal of advertising research (2020)

"Corporate image at stake" : the impact of crises and response strategies on consumer perceptions of corporate brand alliances

von Singh, Jaywant
Veröffentlicht in Journal of business research (2020)

"To trust or not to trust" : the impact of social media influencers on the reputation of corporate brands in crisis

von Singh, Jaywant
Veröffentlicht in Journal of business research (2020)