The "first principles" of marketing strategy

von Palmatier, Robert W.
Veröffentlicht in Academy of Marketing Science AMS review (2019)

Hunting for new customers : assessing the drivers of effective salesperson prospecting and conversion

von Gopalakrishna, Srinath
Veröffentlicht in Journal of business research (2022)

Exploring booth design as a determinant of trade show success

von Bloch, Peter H.
Veröffentlicht in Journal of business-to-business marketing (-2017)

Riding the waves or rocking the boat? : benefits and unintended consequences of customer growth strategies

von Crecelius, Andrew T.
Veröffentlicht in Industrial marketing management (2022)

When it pays to have a friend on the inside : contingent effects of buyer advocacy on B2B suppliers

von Lawrence, Justin M.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2019)

Effects of channel members' customer-centric structures on supplier performance

von Crecelius, Andrew T.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2019)