Validation of discriminant analysis in marketing research

von Crask, Melvin R.
Veröffentlicht in Fundamentals of marketing research ; Vol. 5 (2007)

Validation of discriminant analysis in marketing research

von Crask, Melvin R.
Veröffentlicht in Journal of marketing research (1977)

Mail survey response rate : a meta-analysis of selected techniques for inducing response

von Fox, Richard J.
Veröffentlicht in Marketing research ; Vol. 4: Developmental challenges in marketing research (2009)

Market valuation models of the effect of advertising and promotional spending : a review and meta-analysis

von Conchar, Margy P.
Veröffentlicht in Marketing strategy ; Vol. 3: Marketing-mix strategies - product strategy and promotion strategy (2009)

A comparison of Australian and U. S. marketing strategies

von Harris, Clyde E.
Veröffentlicht in The Columbia journal of world business (1978)

The modern feminine life style

von Reynolds, Fred D.
Veröffentlicht in Journal of marketing (1977)