Back to fun : proceedings, vol. XLII ; [2014 North American conference of the Association for Consumer Research ; (Baltimore, Md.) : 2014,10.23-26]

Veröffentlicht 2014

"I don't really know where the money goes, do you?" : online gambling and the naïve screenager

von Cotte, June
Veröffentlicht in The Routledge companion to digital consumption (2013)

Timestyle and consuming time : why we do what we do with our time

von Cotte, June
Veröffentlicht in The why of consumption (2005)

Does it pay to be good?

von Trudel, Remi
Veröffentlicht in Massachusetts Institute of Technology MIT sloan management review (2009)

The process of negotiating brand meaning : a symbolic interactionist perspective

von Ligas, Mark
Veröffentlicht in Brands and brand management ; Vol. 1: The evolution of brands (2009)

Discerning marketers' meanings: depth intwerview with sales executives

von Cotte, June
Veröffentlicht in Handbook of qualitative research methods in marketing (2006)

Multiple Ps′ effects on gambling, drinking and smoking : advancing theory and evidence

von Prentice, Catherine
Veröffentlicht in Journal of business research (2015)

Blackjack in the kitchen : understanding online versus casino gambling

von Cotte, June
Veröffentlicht in Journal of consumer research (2009)

Gambling beliefs versus reality : implications for transformative public policy

von Cotte, June
Veröffentlicht in Transformative consumer research for personal and collective well-being (2012)

Assumptions of rationality in political marketing : the case of the republican autopsy

von Bendle, Neil T.
Veröffentlicht in Journal of nonprofit & public sector marketing (-2016)

The evolving family assemblage : how senior families "do" family

von Huff, Aimee Dinnin
Veröffentlicht in European journal of marketing (2016)

ACR 2014 - Back to fun : proceedings ; [2014 North American conference ... held in Baltimore, from Oct. 23-36]

Veröffentlicht 2014

Beyond expectations : the effect of regulatory focus on consumer satisfaction

von Trudel, Remi
Veröffentlicht in International journal of research in marketing (2012)

Like a member of the family : including and excluding paid caregivers in performances of family

von Barnhart, Michelle
Veröffentlicht in Journal of marketing management (2014)

Shopping, gambling or shambling? : penny auctions

von Robinson, Stacey G.
Veröffentlicht in Journal of business research (2013)

Object valuation and non-ownership possession : how renting and borrowing impact willingness-to-pay

von Bagga, Charan K.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2019)

The effects of ad context and gender on the identification of visually incongruent products

von Noseworthy, Theodore J.
Veröffentlicht in Journal of consumer research (2011)

Consumer regulation strategies : attenuating the effect of consumer references in a voting context

von Whelan, Jodie
Veröffentlicht in Psychology & marketing (2016)

The role of network centrality in the flow of consumer influence

von Lee, Seung Hwan Mark
Veröffentlicht in Journal of consumer psychology (2010)

GOSIP in cyberspace : conceptualization and scale development for general online social interaction propensity

Veröffentlicht in Journal of interactive marketing (2014)