Modelling Voting Behaviour During a General Election Campaign Using Dynamic Bayesian Networks

von Costa, Patrício
Veröffentlicht in EPIA (20. : 2021 : Online) Progress in artificial intelligence (2021)

The effect of brand names and logos' figurativeness on memory : an experimental approach

von Lencastre, Paulo de
Veröffentlicht in Journal of business research (2023)

Brand logo design : examining consumer response to naturalness

Veröffentlicht in The journal of product & brand management (2015)

Brand mergers : examining consumers' responses to name and logo design

Veröffentlicht in The journal of product & brand management (2012)

Rebranding mergers : how attitudes influence consumer choices?

Veröffentlicht in The journal of brand management (2012)