Sponsorship in marketing : effective communication through sports, arts and events

von Cornwell, T. Bettina
Veröffentlicht 2014

Special issue: Sponsorship-linked marketing

Veröffentlicht 2015

Sponsorship in marketing : effective communication through sports, arts and events

von Cornwell, T. Bettina
Veröffentlicht 2014

State of the art and science in sponsorship-linked marketing

von Cornwell, T. Bettina
Veröffentlicht in Journal of advertising (2008)

Sponsorship in marketing : effective partnerships in sports, arts and events

von Cornwell, T. Bettina
Veröffentlicht 2020

Influencer : the science behind swaying others

von Cornwell, T. Bettina
Veröffentlicht 2021

Sponsorship-linked marketing : research surpluses and shortages

von Cornwell, T. Bettina
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2020)

Cross-cultural consumer consumption research : dealing with issues emerging from globalization and fragmentation

von Cornwell, T. Bettina
Veröffentlicht in Macromarketing - a global focus ; Vol. 4 (2009)

Corporate sponsorship as an image platform : understanding the roles of relationship fit and sponsor-sponsee similarity

von Pappu, Ravi
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2014)

Global sport sponsorship

Veröffentlicht 2005

Assessing the dissolution of horizontal marketing relationships : the case of corporate sponsorship of sport

von Jensen, Jonathan A.
Veröffentlicht in Journal of business research (2021)

Memory for sponsorship relationships : a critical juncture in thinking

von Cornwell, T. Bettina
Veröffentlicht in Psychology & marketing (2013)

Why do marketing relationships end? : findings from an integrated model of sport sponsorship decision-making

von Jensen, Jonathan A.
Veröffentlicht in Journal of sport management (2017)

Sponsorship-linked marketing : introduction to topics

von Cornwell, T. Bettina
Veröffentlicht in Journal of sport management (2015)

Preschool children's persuasion knowledge : the contribution of theory of mind

von McAlister, Anna R.
Veröffentlicht in Journal of public policy & marketing (2009)

Collectible toys as marketing tools : understanding preschool children's responses to foods paired with premiums

von McAlister, Anna R.
Veröffentlicht in Journal of public policy & marketing (2012)

Authenticity in horizontal marketing partnerships : a better measure of brand compatibility

von Charlton, Aaron B.
Veröffentlicht in Journal of business research (2019)

Children's brand symbolism understanding : links to theory of mind and executive functioning

von McAlister, Anna R.
Veröffentlicht in Psychology & marketing (2010)

Inferring corporate motives : how deal characteristics shape sponsorship perceptions

von Woisetschläger, David
Veröffentlicht in Journal of marketing (2017)

Visual processing and need for cognition can enhance event-sponsorship outcomes : how sporting event sponsorships benefit from the way attendees process them

von Close, Angeline
Veröffentlicht in Journal of advertising research (2015)