Antecedents and consequences of online brand community participation : a conceptual framework

von Madupu, Vivek
Veröffentlicht in Journal of internet commerce (2010)

Cross-cultural differences in online brand communities : an exploratory study of Indian and American online brand communities

von Madupu, Vivek
Veröffentlicht in Journal of international consumer marketing (2010)

How did you find your physicians? : an exploratory investigation into the types of information sources used to select physicians

von Cooley, Delonia O.
Veröffentlicht in International journal of pharmaceutical and healthcare marketing (2009)