Marketing the unfamiliar : the role of context and item specific information in eletronic agent recommendations

Veröffentlicht 2000

An experimental test of a general class of utility models : evidence for context dependency

von Chechile, Richard A.
Veröffentlicht in Journal of risk and uncertainty (1997)

Attentional contrast during sequential judgments : a source of the number-of-levels effect

von Wilde, Els de
Veröffentlicht in Journal of marketing research (2008)