The effects of personal agency on regret

von Contractor, Sunil H.
Veröffentlicht in Journal of behavioral decision making (2013)

An investigation of the relationship between the number of response categories and scale sensitivity

von Contractor, Sunil H.
Veröffentlicht in Journal of targeting, measurement and analysis for marketing (2011)

Assessing the customer-based impact of up-selling versus down-selling

von Norvell, Tim
Veröffentlicht in Cornell hospitality quarterly (2018)