CSR communication strategies for organizational legitimacy

von Colleoni, Elanor
Veröffentlicht in Corporate communications (2013)

New forms of digital marketing research

von Colleoni, Elanor
Veröffentlicht in The Routledge companion to digital consumption (2013)

Social media and the formation of organizational reputation

von Etter, Michael
Veröffentlicht in Academy of Management The Academy of Management review (2019)

Beyond collective action : heterogeneous stakeholders' influence on firms in the digital age

von Colleoni, Elanor
Veröffentlicht in Academy of Management Academy of Management perspectives (2024)

Sustainable marketing communication via social media : searching for a balance in corporate and consumer dialogue

von Murtarelli, Grazia
Veröffentlicht in Sustainable marketing, branding, and reputation management (2023)

Measuring organizational legitimacy in social media : assessing citizens' judgments with sentiment analysis

von Etter, Michael
Veröffentlicht in Business & society (2018)

Why would the rise of social media increase the influence of traditional media on collective judgments? : a response to Blevins and Ragozzino

von Ravasi, Davide
Veröffentlicht in Academy of Management The Academy of Management review (2019)