Decision making and brand choice by older consumers

Veröffentlicht 2007

Elderly consumers' responses to advertising : processing deficiencies versus production deficiencies

von Cole, Catherine A.
Veröffentlicht 1984

Affective responses to service failure: anger, regret, and retaliatory versus conciliatory responses

von Bonifield, Carolyn
Veröffentlicht in Marketing letters (2007)

Aging and consumer behavior

von Yoon, Carolyn
Veröffentlicht in Handbook of consumer psychology (2008)

Better him than me : social comparison theory and service recovery

von Bonifield, Carolyn
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2008)

The effects of age and expertise on product evaluations : does the type of information matter?

von Wang, Jing
Veröffentlicht in Management science (2016)

The effects of goal publicity on goal persistence in the social media world

von Jiao, Jinfeng Jenny
Veröffentlicht in Consumer psychology in a social media world (2016)

Comprehension of marketing communications among older consumers

von Bonifield, Carolyn M.
Veröffentlicht in The aging consumer (2010)

Encoding and media effects on consumer learning deficiencies in the elderly

von Cole, Catherine A.
Veröffentlicht in Journal of marketing research (1987)

Age differences in information processing : understanding deficits in young and elderly consumers

von John, Deborah Roedder
Veröffentlicht in Journal of consumer research (1986)

Comprehension of and vulnerability to persuasive marketing communications among older consumers

von Bonifield, Carolyn M.
Veröffentlicht in The aging consumer (2021)

Product returns on the Internet : a case of mixed signals?

von Bonifield, Carolyn
Veröffentlicht in Journal of business research (2010)

Consumer decision making and aging : current knowledge and future directions

von Yoon, Carolyn
Veröffentlicht in Journal of consumer psychology (2009)

Consumer decision making and aging : a commentary from a public policy/marketing perspective

von Goldberg, Marvin E.
Veröffentlicht in Journal of consumer psychology (2009)

Consumer decision making and aging : a commentary

von Sternthal, Brian
Veröffentlicht in Journal of consumer psychology (2009)

Limitations to the deficit attenuation hypothesis : aging and decision making

von Healey, M. Karl
Veröffentlicht in Journal of consumer psychology (2009)

Cross-national logo evaluation analysis : an individual-level approach

Veröffentlicht in Marketing science (2009)

An integration of perspectives on aging and consumer decision making

von Cole, Catherine A.
Veröffentlicht in Journal of consumer psychology (2009)