Econometric measurement of the duration of the advertising effect on sales : preliminary research report

von Clarke, Darral G.
Veröffentlicht 1975

Cumulative advertising effects : sources and implications

Veröffentlicht 1977

Cumulative advertising effects : sources and implications

Veröffentlicht 1977

Marketing analysis and decision making : text and cases with Lotus 1-2-3

Strategic advertising planning : merging multidimensional scaling and econometric analysis

von Clarke, Darral G.
Veröffentlicht in Management science (1978)

Marketing analysis & decision making : text and cases with spreadsheets

von Clarke, Darral G.
Veröffentlicht 1993

Marketing analysis and decision making : text and cases with LOTUS 1 - 2 - 3

von Clarke, Darral G.
Veröffentlicht 1987

A simulation analysis of alternative pricing strategies for dynamic environments

von Clarke, Darral G.
Veröffentlicht in The journal of business (1984)

Generalized bankruptcy models applied to predicting consumer credit behavior

von Clarke, Darral G.
Veröffentlicht in Journal of economics & business (1992)

Corporate forecasting : promise and reality

von Wheelwright, Steven C.
Veröffentlicht in Using logical techniques for making better decisions (1983)

Testing distributed lag models of advertising effect

von Bass, Frank M.
Veröffentlicht in Journal of marketing research (1972)