Vom funktionsorientierten Marketing zur prozessorientierten Relationship Management Kette

Veröffentlicht in Handbuch Relationship Marketing (2003)

Personalbeschaffung und interne Märkte

Veröffentlicht in Handbuch Relationship Marketing (2003)

The ethical dilemmas and challenges of ethnographic research in electronic communities

von Hair, Neil
Veröffentlicht in International journal of market research (2007)

Business success through service excellence

von Clark, Moira
Veröffentlicht 2004

Business success through service excellence

von Clark, Moira
Veröffentlicht 2004

Using qualitative repertory grid techniques to explore perceptions of business-to-business online customer experience

von Hair, Neil
Veröffentlicht in Journal of customer behaviour (2009)

Customer service 140 characters at a time : the users' perspective

von Canhoto, Ana Isabel Domingos
Veröffentlicht in Journal of marketing management (2013)

Online customer experience : a review of the business-to-consumer online purchase context

von Rose, Susan
Veröffentlicht in International journal of management reviews (2011)

Justifiying CRM projects in a business-to-business context : the potential of the Benefits Dependency Network

von Wilson, Hugh
Veröffentlicht in Industrial marketing management (2007)

Customer experience quality : an exploration in business and consumer contexts using repertory grid technique

von Lemke, Fred
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2011)

Toward a classification system of relational activity in consumer electronic communities : the moderators' tale

von Hair, Neil
Veröffentlicht in Journal of relationship marketing (2010)

Relationship marketing for competitive advantage : winning and keeping customers

Veröffentlicht 1995

Online customer experience in e-retailing : an empirical model of antecedents and outcomes

Veröffentlicht in Journal of retailing (2012)

Emerging segmentation practices in the age of the social customer

von Canhoto, Ana Isabel Domingos
Veröffentlicht in Journal of strategic marketing (2013)

Friend or foe? : customer engagement's value-based effects on fellow customers and the firm

von Clark, Moira K.
Veröffentlicht in Journal of business research (2020)

Segmentation and customer insight in contemporary services marketing practice : why grouping customers is no longer enough

Veröffentlicht in Journal of marketing management (2009)

Exploring customer engagement in the product vs. service context

von Behnam, Mohsen
Veröffentlicht in Journal of retailing and consumer services (2021)

Relationship marketing : strategy and implementation

Veröffentlicht 2004

Virtual reality through the customer journey : framework and propositions

von Hollebeek, Linda D.
Veröffentlicht in Journal of retailing and consumer services (2020)