Interaction effects and combinatorial rules governing protection motivation theory variables : a new model

von Cismaru, Magdalena
Veröffentlicht in Marketing theory (2007)

Tobacco warning labels and the protection motivation model : implications for Canadian tobacco control policy

von Cismaru, Magdalena
Veröffentlicht in Canadian public policy (2007)

Using mass media domestic violence campaigns to encourage bystander intervention

von Cismaru, Magdalena
Veröffentlicht in Advertising and violence (2015)

If the noise coming from next door were loud music, you'd do something about It using mass media campaigns encouraging bystander intervention to stop partner violence

von Cismaru, Magdalena
Veröffentlicht in Journal of advertising (2010)

Social marketing campaigns aimed at preventing drunk driving : a review and recommendations

von Cismaru, Magdalena
Veröffentlicht in International marketing review (2009)

Alcohol consumption among young consumers : a review and recommendations

von Cismaru, Magdalena
Veröffentlicht in Young consumers (2008)

Examining prejudice-reduction theories in anti-racism initiatives

Veröffentlicht in International journal of nonprofit and voluntary sector marketing (2010)

Preventing fetal alcohol spectrum disorders : the role of protection motivation theory

Veröffentlicht in Health marketing quarterly (2010)