The role of implicit theories in evaluations of "plus-size" advertising

von Cinelli, Melissa D.
Veröffentlicht in Journal of advertising (-2016)

How does brand age influence consumer attitudes toward a firm's unethical behavior?

von Zhang, Chi
Veröffentlicht in Journal of business ethics (2019)

The desire for consumption knowledge

von Clarkson, Joshua J.
Veröffentlicht in Journal of consumer research (2013)

Benefitting a few at the expense of many? : exclusive promotions and their impact on untargeted customers

von Newman, Christopher L.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2019)