La relation entre la satisfaction et la fidélité à la marque en "business-to-business" : application à deux produits et deux services

von Chumpitaz Caceres, Rubén
Veröffentlicht 1998

˜Laœ relation entre la satisfaction et la fidélité à la marque en "business-to-business" : application à deux produits et deux services

von Chumpitaz Caceres, Rubén
Veröffentlicht 1998

Not always co-creation : introducing interactional co-destruction of value in service-dominant logic

von Plé, Lo͏i͏̈c
Veröffentlicht in The journal of services marketing (2010)

Services marketing : an overview and relational approach of the B2B setting

von Chumpitaz Caceres, Rubén
Veröffentlicht in The global business handbook (2009)

Can public-service advertising change children's nutrition habits? : the impact of relevance and familiarity

von Hota, Monali
Veröffentlicht in Journal of advertising research (2010)

Market-driven management : strategic and operational marketing

von Lambin, Jean-Jacques
Veröffentlicht 2007

The role of supplier performance in building customer trust and loyalty : a cross-country examination

von Paparoidamis, Nicholas G.
Veröffentlicht in Industrial marketing management (2019)

Hedonic price function estimation in economics and marketing : revisiting Lancaster's issue of "noncombinable" goods

Veröffentlicht in Annals of operations research (2010)

Comparing efficiency across markets : an extension and critique of the Zhang and Bartels (1998) methodology

Veröffentlicht in European journal of operational research (2010)

Global brand ownership : the mediating roles of consumer attitudes and brand identification

von Bartsch, Fabian
Veröffentlicht in Journal of business research (2016)

Alliances between brands and social causes : the influence of company credibility on social responsibility image

von Bigné Alcañiz, J. Enrique
Veröffentlicht in Journal of business ethics (2010)