The impact of a product's country-of-origin on compromise and attraction effects

von Chuang, Shih-Chieh
Veröffentlicht in Marketing letters (2007)

The effect of incidental affect on preference for the status quo

von Yen, HsiuJu Rebecca
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2008)

The influence of suggestions of reference groups in the compromise effect

von Chuang, Shih-chieh
Veröffentlicht in Journal of economic psychology (2012)

The compromise effect in choosing for others

Veröffentlicht in Journal of behavioral decision making (2012)

The role of emotions in the endowment effect

Veröffentlicht in Journal of economic psychology (2006)

Product option framing under the influence of a promotion versus prevention focus

Veröffentlicht in Journal of economic psychology (2013)

The effect of service failure types and service recovery on customer satisfaction : a mental accounting perspective

Veröffentlicht in The service industries journal (2012)

Guilt no longer a sin : the effect of guilt in the service recovery paradox

Veröffentlicht in Journal of service theory and practice (2015)

The effect of terminologies on attitudes toward advertisements and brands : consumer product knowledge as a moderator

Veröffentlicht in Journal of business and psychology (2009)

Change in your wallet, change your choice : the effect of the change-matching heuristic on choice

von Cheng, Yin-Hui
Veröffentlicht in Journal of retailing and consumer services (2019)

Who gets to decide your complaint intentions? : the influence of other companions on reaction to service failures

Veröffentlicht in International journal of hospitality management (2014)

The influence of sharing versus self-use on the preference for different types of promotional offers

von Yu, Annie Pei-I
Veröffentlicht in Journal of retailing and consumer services (2020)

Consistent price endings increase consumers perceptions of cheapness

von Hung, Hui-Hsi
Veröffentlicht in Journal of retailing and consumer services (2021)