The give and take of cause-related marketing : purchasing cause-related products licenses consumer indulgence

von Chang, Chun-Tuan
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2020)

"I want it! can I get It?" : how product-model spatial distance and ad appeal affect product evaluations

von Tok, Dickson
Veröffentlicht in Journal of business research (2021)

How cause marketing campaign factors affect attitudes and purchase intention : choosing the right mix of product and cause types with time duration

von Chang, Chun-Tuan
Veröffentlicht in Journal of advertising research (2021)

Right metaphor, right place : choosing a visual metaphor based on product type and consumer differences

von Chang, Chun-Tuan
Veröffentlicht in International journal of advertising (2018)