Rethinking the TAM model: time to consider fun

von Chtourou, Mohamed Saber
Veröffentlicht in The journal of consumer marketing (2010)

What makes one animation more effective than another? : an exploratory study of the characteristics and effects of animation in internet advertising

von Chtourou, Mohamed Saber
Veröffentlicht in International journal of internet marketing and advertising (2010)

Effect of price information and promotion on click-through rates for Internet banners

von Chtourou, Mohamed Saber
Veröffentlicht in Internet applications in Euromarketing (2002)