Food health branding : public discourse and health associations

von Chrysochou, Polymeros
Veröffentlicht 2010

Food health branding : the role of marketing mix elements and public discourse in conveying a healthy brand image

von Chrysochou, Polymeros
Veröffentlicht in Journal of marketing communications (2010)

Consumer behavior research methods

von Chrysochou, Polymeros
Veröffentlicht in Consumer perception of product risks and benefits (2017)

Do health claims and prior awareness influence consumers' preferences for unhealthy foods? : the case of functional children' s snacks

von Krystallis, Athanasios
Veröffentlicht in Agribusiness (2012)

Health claims as communication tools that enhance brand loyalty : the case of low-fat claims within the dairy food category

von Krystallis, Athanasios
Veröffentlicht in Journal of marketing communications (2011)

An exploration of loyalty determinats in Greek wine varieties

von Krystallis, Athanasios
Veröffentlicht in EuroMed journal of business (2010)

The effects of service brand dimensions on brand loyalty

von Krystallis, Athanasios
Veröffentlicht in Journal of retailing and consumer services (2014)

Health-related ad information and health motivation effects on product evaluations

von Chrysochou, Polymeros
Veröffentlicht in Journal of business research (2014)

Consumers response to food labels in an emerging market : the case of Romania

von Festila, Alexandra
Veröffentlicht in International journal of consumer studies (2014)

The impact of product innovation attributes on brand equity

von Nørskov, Sladjana
Veröffentlicht in The journal of consumer marketing (2015)

"Be careful what you say" : the role of psychological reactance on the impact of pro-environmental normative appeals

von Kavvouris, Christos
Veröffentlicht in Journal of business research (2020)

The impact of product assortment size and attribute quantity on information searches

von Dörnyei, Krisztina Rita
Veröffentlicht in The journal of consumer marketing (2017)

Brand loyalty evolution and the impact of category characteristics

von Casteran, Gauthier
Veröffentlicht in Marketing letters (2019)

A retrospective view on designation of origin labeled foods in Europe

von Krystallis, Athanasios
Veröffentlicht in Journal of international food & agribusiness marketing (2017)

Much too new to eat it? : customer value and its impact on consumer-product relationship in the context of novel food products

von Perrea, Toula
Veröffentlicht in The journal of product & brand management (2017)

Are food brands that carry light different?

Veröffentlicht in The journal of brand management (2014)