Measuring advertising effect through multidimensional scaling of perceptions and preferences

von Christensen, Sverre Riis
Veröffentlicht in European Society for Opinion and Marketing Research Esomar congress (1976)

Emotions, advertising and consumer choice

von Hansen, Flemming
Veröffentlicht 2007

Emotional responses: a new paradigm in communication research

Veröffentlicht in Cross-cultural buyer behavior (2007)