Cultural adaptation models among US ethnic consumers : cluster formation and validation

von Cho, Chang-hoan
Veröffentlicht in Journal of global scholars of marketing science (2012)

A new approach to target segmentation: media-usage segmentation in the multi-media environment

von Heo, Jun
Veröffentlicht in Journal of targeting, measurement and analysis for marketing (2009)

Sporting event personality : scale development and sponsorship implications

von Lee, Hyung Seok
Veröffentlicht in International journal of sports marketing & sponsorship (2012)

Factors explaining college students' intention to receive cosmetic surgery in the future : a structural aquation modeling approach

von Park, Jin Seong
Veröffentlicht in Journal of medical marketing (2011)

The matching effect of brand and sporting event personality : sponsorship implications

von Lee, Hyung Seok
Veröffentlicht in Journal of sport management (2009)

Public or private products? : the impact of cause-related marketing and product conspicuity on consumer response on social networking sites

von Choi, Jungin
Veröffentlicht in Journal of global scholars of marketing science (2018)

The role of affect and cognition in consumer evaluations of corporate visual identity : perspectives from the United States and Korea

von Jong Woo Jun
Veröffentlicht in The journal of brand management (2008)