The effects of relational bonds on online customer satisfaction

von Chen, Yi-ling
Veröffentlicht in The service industries journal (2009)

How to align your brand stories with your products

von Chiu, Hung-chang
Veröffentlicht in Journal of retailing (2012)

How to encourage customers to use legal software

von Chiu, Hung-Chang
Veröffentlicht in Journal of business ethics (2008)

Supplier market orientation and accommodation of the customer in different relationship phases

von Hsieh, Yi-Ching
Veröffentlicht in Industrial marketing management (2008)

Purchase decision : does too much choice leave us unhappy?

von Tang, Yun-Chia
Veröffentlicht in European journal of marketing (2017)

Do colors change realities in online shopping?

von Hsieh, Yi-Ching
Veröffentlicht in Journal of interactive marketing (2018)

The determinants of email receivers' disseminating behaviors on the internet

Veröffentlicht in Journal of advertising research (2007)

How to retain customers in omnichannel retailing : considering the roles of brand experience and purchase behavior

von Yin, Chin-Ching
Veröffentlicht in Journal of retailing and consumer services (2022)

Does raising value co-creation increase all customers’ happiness?

von Hsieh, Yi-Ching
Veröffentlicht in Journal of business ethics (2018)

Customer response to web site atmospherics : task-relevant cues, situational involvement and PAD

Veröffentlicht in Journal of interactive marketing (2014)

Multichannel service providers' strategy : understanding customers' switching and free-riding behavior

von Chou, Szu-Yu
Veröffentlicht in Journal of business research (2016)

Snowball to avalnache : understanding the different predictors of the intention to propagate online marketing messages

Veröffentlicht in European journal of marketing (2014)

The challenge for multichannel sevices : cross-channel free-riding behavior

Veröffentlicht in Electronic commerce research and applications (2011)

How to discourage online music piracy

Veröffentlicht in International journal of management & enterprise development (2008)

Telling an authentic story by aligning with your product type and price

von Yin, Chin-Ching
Veröffentlicht in Journal of business research (2023)

A practical perspective on the classification of service innovations

Veröffentlicht in The journal of services marketing (2013)