Sensory and semantic bases of interactive imagery in an advertising context

von Childers, Terry L.
Veröffentlicht 1982

Informational and affective influences of haptics on product evaluation : is what I say how I feel?

von Childers, Terry L.
Veröffentlicht in Sensory marketing (2010)

Representation of numerical and verbal product information in consumer memory

von Childers, Terry L.
Veröffentlicht 1996

"5" calories or "low" calories? : What do we know about using numbers or words to describe products and where do we go from here?

von Viswanathan, Madhu
Veröffentlicht 1996

Using the comparative judgment task in consumer research : an illustrative study

von Viswanathan, Madhu
Veröffentlicht 1994

The development and validation of a scale to measure consumers' preference for numerical information

von Viswanathan, Madhu
Veröffentlicht 1996

Effects of sensory factors on consumer behavior : if it tastes, smells, sounds, and feels like a duck, then it must be a ...

von Peck, Joann
Veröffentlicht in Handbook of consumer psychology (2008)

Expanding opportunities for online shoppers with disabilities

von Childers, Terry L.
Veröffentlicht in Journal of business research (2009)

Understanding markets as online public places: insights from consumers with visual impairments

von Kaufman-Scarborough, Carol
Veröffentlicht in Journal of public policy & marketing (2009)

Using magnitude estimation scaling in marketing research : an application to understand how consumers quantify product attributes

von Viswanathan, Madhu
Veröffentlicht 1994

Consumer emotional intelligence : conceptualization, measurement, and the prediction of consumer decision making

von Kidwell, Blair
Veröffentlicht in Journal of consumer research (2008)

Emotional calibration effects on consumer choice

von Kidwell, Blair
Veröffentlicht in Journal of consumer research (2008)

Are low-literate and high-literate consumers different? : applying resource-matching theory to ad processing across literacy levels

von Jae, Haeran
Veröffentlicht in Journal of consumer psychology (2011)

Picture-word consistency and the elaborative processing of advertisements

von Houston, Michael J.
Veröffentlicht in Journal of marketing research (1987)

The measurement of intergenerational communications and influence on consumption : scale development, validation, and cross-cultural comparison

von Viswanathan, Madhu
Veröffentlicht 1996

Categorization : a fuzzy set conceptualization

Veröffentlicht 1994

Sensory identity : the impact of olfaction on consumption

von Cross, Samantha N. N.
Veröffentlicht in Research in consumer behavior (2015)

"Marketing theory and applications" : ... AMA Winter Educators' Conference

Veröffentlicht 1991

1991 AMA Winter Educators' Conference

Veröffentlicht 1991

The sniffing effect : olfactory sensitivity and olfactory imagery in advertising

von Lin, Meng-Hsien
Veröffentlicht in Journal of advertising (-2018)