"Impact of Electronic Word of Mouth (E-WOM) on Consumer Based Brand Equity (CBBE) : a literature review"

von Yadav, Neha
Veröffentlicht in Indian journal of economics & business (2017)

Determinants of private label purchase in food category : role of product, consumer and store factors

von Jayakrishnan, S.
Veröffentlicht in International journal of management concepts and philosophy (2016)

Brand experience : development of the conceptual framework and critical research propositions

von Kharat, Mukesh Govind
Veröffentlicht in International journal of management concepts and philosophy (2018)